Shooted in France, Morocco, India, South Korea, Alaska, Mexico & New-York, this global campaign was released in 2020 after winning the pitch. It was among one of the most effective campaign in 2022, winning Gold at the French EFFIE AWARDS.

Client : MICHELIN

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Agency: BETC

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Role: Conception / Art Direction

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Director : Joakim & Lalou

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Production: CONTROL FILMS

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Year : 2020

Awards

GOLD Effie 2022 - Creative effectiveness