Welcome to the upside down world.
For the launch of the new electric car A290 electric car, we decided to show the refined design
of the A290 in a very unconventional way. A daring artistic approach, true to Alpine DNA.
The campaign was launched all across Europe in early 2025.

—

Client : ALPINE

—

Agency: BETC

—

Role: Conception / Art Direction / Copywriting

—

Year : 2025