This new Lacoste campaign is an ode to the love of play.
For the ones who don’t just play the game, but live it.
A vision of life shaped by elegance, confidence, and instinctive style.

Because Life is a beautiful sport.

Client : LACOSTE

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Agency: BETC

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Role: Conception / Art Direction

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Director : Fredrik Bond

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Production: LA/PAC
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Photographer : Angelo Penneta

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Year : 2026