Little car. Biiiiiiiig fun.
To launch the all-new Citroën Ami, we blew up the rules of automative advertising to reimagine what driving should feel like: a fkn joyride

Client : CITROËN

—

Agency: BETC

—

Role: Conception / Art Direction

—

Director: Torben Kjelstrup

—

Production: SOLDATS

—

Year : 2025