Little car. Biiiiiiiig fun.
To launch the all-new Citroën Ami, we blew up the rules of automative advertising to reimagine what driving should feel like: a fkn joyride

Client : CITROËN

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Agency: BETC

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Role: Conception / Art Direction

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Director: Torben Kjelstrup

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Production: SOLDATS

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Year : 2025

Awards

2025 CRESTA Awards Bronze for Film Craft / Art Direction
2025 CRESTA Awards Bronze for Film Craft / Special Effects
2025 Shots Awards in VFX / Shortlist